Social Media Marketing Blog

Brands need to harness the power of both mass social media marketing and niche social networks to extend brand awareness to online consumers. Mass social network leaders such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to the largest audiences and engage them.  Niche social networks tend to be dedicated to more interaction between consumers. The successful implementation of both reaps the greatest results and ROI for businesses large and small.

A mass social network such as Facebook is a great way of raising awareness of a brand or idea.  There are millions of users around the globe using Facebook and Twitter religiously, and these mass social media networks allow businesses and individuals alike access to its massive following. This unparalleled access to information can work as a ‘teaser” and attract interested parties towards a separate niche social network.  These niche social networks serve as a much more efficient message platform to communicate and engage with consumers in a more direct fashion.   Social Media Marketers should not be confused by the two types of media and should acknowledge the benefits and limitations of mass social networking sites.  Savvy social media marketers know that both are best used side by side.

With many of the mass social networking sites out there, social media marketing experts tend to have little or no control over what is said about a brand, thus there is a danger of negative content being spread virally. A brand focused social network has the advantage of moderating content, eliminating this risk, but also becoming one dimensional and could lose some credibility. It is the transition and reciprocation between mass and niche networks that will have the biggest impact on a business’s online marketing activities