Brands need to harness the power of both mass social media marketing and niche social networks to extend brand awareness to online consumers. Mass social network leaders such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to the largest audiences and engage them.  Niche social [...]

In 2009, there have been a multiple instances where an employee’s misuse of social media and social media marketing has lead to their dismissal. However, it appears that these aren’t just outliers, but the result of a serious crackdown by corporate America on tracking their employee’s online activities.
According to recent studies by Proofpoint, an Internet [...]

Viral Video Marketing can be a large part of a non-traditional social media marketing strategy. Before using VVM, it is imperative that its users know and understand the concepts of what can become viral. In essence, a viral video marketing campaign works in the same way as a word of mouth campaign. The main difference [...]