Like others, I’ve been pondering the best way to get new business, or stay in business, in today’s plummeting economy. On a recent walk through the North End neighborhood in Boston it came to me as I passed Mike’s Pastry Shop and saw the crowd stretching out the door at 3pm on a Tuesday. No, [...]

It cannot be ignored that Facebook is no longer an American phenomenon, it is a global phenomenon.  Facebook is now used by one out of every three people who have Internet access, globally, and that 69% of B2B decision makers use social media not only for personal interactions, but also for business purposes—conveying a message [...]

Analyzing Social Media Marketing ROI
 
Return on Investment or ROI is one of many profitability measures that evaluates the performance of a business.  One of the most common ways to determine ROI is to divide net profit by cost of investment.  ROI on social media can be calculated by the dollars and time invested into different [...]

Has your business growth hit a wall due to the lingering recession? If so, continue reading.  Two years ago, did you see this economic monsoon coming? Maybe you did, your business adapted and you remained unscathed.  Chances are, however, you did not see a recession on its way and you and your business have been [...]