December 14
In the recent months and weeks, getting an iPhone application approved by Apple has turned into a daunting task. Truthfully, the 14 day waiting period no longer exists…21 to 28 days is more realistic, only to find out your application has been rejected for one reason or another and then it’s back to the drawing [...]
September 14
The rise of social media — think Facebook, Twitter, LinkedIn and YouTube — has caught the attention of the business community, which increasingly is using the outlets as online recruiting tools.
Instead of tedious hourly updates about the grindingly dull details of mundane lives, companies across the US as well as job seekers have discovered [...]
September 2
Do you ever think about the power of the little bit of contact information at the bottom of your email. This electronic “signature” usually contains your name, your company, email and phone number, and many times a link to the company website. But why not more?
Email is the way most white collar Americans communicate with [...]
August 18
Brands need to harness the power of both mass social media marketing and niche social networks to extend brand awareness to online consumers. Mass social network leaders such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to the largest audiences and engage them. Niche social [...]
August 11
In 2009, there have been a multiple instances where an employee’s misuse of social media and social media marketing has lead to their dismissal. However, it appears that these aren’t just outliers, but the result of a serious crackdown by corporate America on tracking their employee’s online activities.
According to recent studies by Proofpoint, an Internet [...]
August 5
Viral Video Marketing can be a large part of a non-traditional social media marketing strategy. Before using VVM, it is imperative that its users know and understand the concepts of what can become viral. In essence, a viral video marketing campaign works in the same way as a word of mouth campaign. The main difference [...]
July 29
Like others, I’ve been pondering the best way to get new business, or stay in business, in today’s plummeting economy. On a recent walk through the North End neighborhood in Boston it came to me as I passed Mike’s Pastry Shop and saw the crowd stretching out the door at 3pm on a Tuesday. No, [...]
July 22
It cannot be ignored that Facebook is no longer an American phenomenon, it is a global phenomenon. Facebook is now used by one out of every three people who have Internet access, globally, and that 69% of B2B decision makers use social media not only for personal interactions, but also for business purposes—conveying a message [...]
July 9
Analyzing Social Media Marketing ROI
Return on Investment or ROI is one of many profitability measures that evaluates the performance of a business. One of the most common ways to determine ROI is to divide net profit by cost of investment. ROI on social media can be calculated by the dollars and time invested into different [...]
July 9
Has your business growth hit a wall due to the lingering recession? If so, continue reading. Two years ago, did you see this economic monsoon coming? Maybe you did, your business adapted and you remained unscathed. Chances are, however, you did not see a recession on its way and you and your business have been [...]